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The Sheikh CEO program is a transformation leadership program that offers you an exclusive opportunity for professional and personal enrichment. The curriculum is designed based on lessons in leadership from Mohammed Bin Rashid Al Maktoum, the UAE Vice President, Prime Minister, and the Ruler of Duba.

The program is aimed to refresh and expand the core executive leadership skills you need to address the challenges of your organization. You’ll deepen your ability to think broadly, sharpen critical skill sets, and gain the new tools necessary to address today’s complex global challenges.


The online course runs for 4 weeks at the rate of 2 hours per week (20 minutes per day). The online course will have recorded lectures, individual exercises, as well as a group Leadership Clinic: a weekly live session for one hour offering discussions, questions, and knowledge exchange.

Who is it for?

It is designed specifically for government officials in middle to senior management roles

What will you learn?

The Sheikh CEO – Lessons in Leadership executive program focuses on the multi-dimensional issues faced by senior managers and key areas of learning that you’ll experience include:

Growth mentality: Understanding the Dubai Development Model, which formed the foundation for the Sheikh CEO Leadership style (sink or swim)
Strategic Leadership: Leading with courage and vision, moving fast, and not looking back
The art of delivery: how to move your vision into action and results, how to deploy techniques like the ‘tactical strategy’ and the power of 10
Innovation in government: learn how to think out of the box and change the rules of the game.
Leadership development: learn how to surround yourself will great leaders that enable you and support your journey.
Winning hearts and minds: the art of storytelling, communication, and e-communication.
Crisis Management: learn crucial techniques for leading during a crisis and being able to move forward stronger.

About The trainer:

Dr. Yasar Jarrar

• Author of the best-selling book “Executive Sheikh.”

Member of the Board of Trustees of the Mohammed Bin Rashid School of Government, United Arab Emirates.

Professor of Practice, Halt International Business School, United Arab Emirates and United States of America.

Fellow, Mastercard Center for Global Economic Development, United States of America.

Visiting Fellow, Business Performance Centre – Cranfield School of Management, UK.

Member of the Board of Trustees of the Dubai Future Academy in the United Arab Emirates.

Managing partner in the International Consulting Group.

Senior partner at Gov-insights.

Founder of Posterity Institute.

Member of the Board of Directors of Idraq and EduTech in Africa.

Dr. Yasar is a strategic adviser specializing in emerging markets, with experience in modernizing the government sector, technology for development and education.

He is also a former partner at Bain & Company (head of the Middle East Public Sector Consulting Team), and prior to that was a partner at PwC, chairing the Middle East Strategy Group and PwC Global Education Practice. Prior to PricewaterhouseCoopers, he served as Strategic Director at the Executive Office of His Highness Sheikh Mohammed bin Rashid Al Maktoum in Dubai, and was also the founding Executive Dean of the Dubai School of Government and a Fellow at the Kennedy School of Government at Harvard University. He also co-chaired the Global Agenda Council on the Future of Government (at the World Economic Forum 2012-2019).

Dr. Yasser was selected in 2009 as one of the world’s young leaders by the World Economic Forum (WEF), and in 2012 he was the founding coordinator of the World Economic Forum’s Dubai Global Shapers Centre (WEF). In addition, Dr. Jarrar is a research fellow at Cranfield School of Management (United Kingdom), after earning his PhD, in manufacturing and engineering from the University of Birmingham in the United Kingdom, who is a writer and world affairs speaker.

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