If you are going to tell a story,” author and world mythology chronicler Joseph Campbell once said, “tell a big one”. Today, we are living amid one of the biggest stories in human history: the dramatic rise of the so-called “emerging markets” from economic under-achievers to central nodes of global business, economics, culture, arts, science and innovation. In the last 50 years, new Silk Roads have formed, linking and re-linking Asia to Africa, the Indian Ocean to the Pacific Ocean and the heartland of Eurasia to the heartland of Latin America. When the history of the 21st century is written in the year 2100, the rise of China, India and vast swathes of Asia and Africa will occupy a starring role in that narrative.
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